On February 4, “Star News,” India’s leading 24-hour television news channel, provided extensive coverage of the relief efforts of Bharat Soka Gakkai (SGI-India) in quake-devastated Gujarat, India, during three prime-time slots. The news coverage described SGI-India as an international organization of Buddhists, based in New Delhi, that has been leading a relief effort to deliver emergency items directly to survivors. In an interview, SGI-India’s Women’s Peace Conference Chair Lalita Daikoku and Youth Peace Conference Chair Manu Gupta told of the relief team’s efforts to put together emergency packets that comply with local customs and traditions, including dietary habits and clothing. SGI-India’s efforts were reported to be reaching areas not yet receiving assistance from large-scale relief operations run by the government and other organizations. As one Star News correspondent observed in the broadcasts, “Relief supplies have been flooding Gujarat but due to [sic] lack of coordination these do not reach the desired people. Here is one organization that has planned relief operations down to the last detail. And it’s making sure it reaches the right people.”

Source: http://sokagakkai.info